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truCX

Available through IT Raven

  • Contact Center and CX

truCX is a customer-experience platform that automates CX discovery and baselining to speed up and standardize a company's CX strategy decisions. It targets a specific weakness in how organizations set CX strategy: the discovery and baselining step is usually manual, slow, resource-heavy and inconsistent, producing a one-time snapshot and biased data that lead to flawed decisions. truCX replaces that with a collaboration platform that brings automation, scale, speed and consistency to CX discovery, gives real-time insight rather than a static snapshot, and involves decision-makers directly, alongside researchers, so a strategy can be adopted and kept current as customer priorities change. The aim is faster, better-grounded CX decision-making with meaningful trends and comparisons over time. For an organization that wants to base its customer-experience strategy on consistent, current data rather than gut feel, truCX is a discovery-and-baselining platform.

Best for

  • Organizations setting or refreshing a customer-experience strategy that want it grounded in consistent data.
  • CX teams whose discovery and baselining is slow, manual and inconsistent across engagements.
  • Leaders who want real-time CX insight and trends rather than a one-time snapshot.
  • Companies that want decision-makers, alongside researchers, involved in CX discovery from the start.

An organization with no formal CX strategy work, or one satisfied with its current discovery process, has less need for a dedicated platform.

What they offer

CX and Conversational AI. A customer-experience collaboration platform that automates CX discovery and baselining, bringing scale, speed and consistency to a step that is usually manual and biased, providing real-time insight and ongoing trends and comparisons rather than a one-time snapshot, and involving decision-makers directly to accelerate CX strategy decisions and their adoption.

Good to know

  • truCX is a CX strategy and discovery platform, not a contact-center or chatbot tool. Evaluate it as a way to set and maintain CX strategy on consistent data.
  • Its value comes from the data and participants you put into the discovery process. Confirm who will be involved and what sources it draws on for your baselining.
  • Product names here are the company's own material.

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How buying works

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  2. 02

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  3. 03

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  4. 04

    We stay on your account

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